Paramount Network to rebrand as Paramount Movie Network - My Thoughts
But First, A Brief History of Paramount Network
Paramount Network started out life as TNN: The Nashville Network, airing programming related to the country lifestyle. TNN was owned by Westinghouse, which owned CBS, which was then bought by Viacom in 1999, which owned CMT. You can imagine that Viacom didn't exactly need two channels about the country lifestyle, so they began to rebrand TNN as The National Network, airing more grittier programming. In an attempt to move away from its Nashville roots, they decided to call it The New TNN, or The New The National Network, for some reason.
Finally, they decided to abandon the initialism and rebrand in 2003 as Spike TV "The First Network for Men," more befitting of the male-oriented shows the channel had been airing. After years of that format not exactly winning in the ratings, the channel rebranded to more sports and reality programming, where they found more popularity with long-running shows like Bar Rescue. In 2015, Spike began to rebrand itself as a more general entertainment channel, bringing in more general shows like Lip Sync Battle and documentaries like I Am Chris Farley.
Then in 2018, seeking to ride the premium scripted train that FX and AMC started over a decade prior, Spike was rebranded as Paramount Network and introduced the insanely popular Yellowstone as well as other premium scripted shows that didn't do as well. The idea was to let the existing reality programming run its course, and premiere more scripted shows, however Variety reported that the future of Paramount Network won't be in premium series.