Questioning ViacomCBS’s Streaming Strategy

ViacomCBS is one of a few media mega conglomerates. Comcast, Disney, and AT&T are also in that list, and those three have a robust streaming strategy. Comcast has Xumo as their free live TV platform, and Peacock as their streaming service. Disney has, of course, Disney+ for family-oriented content, as well as Hulu as their HBO-style platform, and ESPN+ for sports fans, and they can be combined. AT&T has HBO Max, merging the wide range of their properties under one roof. ViacomCBS on the other hand has a long list, which includes CBS All Access and Pluto TV and Showtime and BET+ and Noggin. Compared to the others, there is an obvious problem. AT&T owns Warner Bros., HBO, and Turner which all own a great deal of content. The same goes for Comcast owning NBCUniversal, and Disney owning seemingly everything else. They all have a great deal of valuable properties which they are using to beef up their streaming services. Netflix used to be filled with content from 3rd partie