Microsoft will not get a billion people to get Windows 10

Let me just start off by saying I'm very much a fan of Microsoft. That doesn't mean I adore everything they do, I just think a lot of what they do is really cool. One of the things I like is the upcoming Windows 10. It's what Windows 8 painfully attempted to do, but they've finally figured out a way to get the same experience across every device. However, one of their goals just doesn't seem realistic. Microsoft's whole reasoning in making Windows 10 free for every Windows 7 and 8 user is to achieve the magic number of a billion users, however the way they've set off to make it happen just seems like an ordinary Microsoft mess, and here's why they won't crack that billion number:

  1. To reserve your copy of Windows 10, you have to have your computer COMPLETELY up to date to get the software to install Windows 10 when it's released. I've only encountered on my computers that this was the case. Very few ordinary people understand what an update is, and just straight up don't do them. Plus, automatic updates don't always seem to work for some reason, so a lot of users don't have the necessary update to begin with. Plus, sometimes it's just difficult to get it to show up, even when the software is already on the computer. I had a fresh install of Windows 7 that I wanted to get reserved so I didn't have to worry about it later, and it took HOURS to get everything all set up. The only way I could get it to work is with a registry hack I found on a Microsoft forum, where you'll find a lot of frustrated people trying to get this update to work.
  2. For those who are completely updated, the software to get Windows 10 reserved on your computers looks incredibly shady. The first time I saw it pop up in the taskbar, I honestly thought it was some weird virus. It would've made sense if they implemented it with the Windows Update window, where it would look legitimate, but for some reason they had to make an IE frame, where it looks like every anti-virus program asking you to buy a year subscription.
  3. People hate change, even when they hated the the last thing that changed. Microsoft has such a poor track record, why should anyone believe this change is better? Sure, on paper, this is a change that people want: familiarity. They want the start menu back, they want a better designed UI, and they want it for free. Unfortunately, telling people to do this they need to upgrade their computer sounds scary and threatening, even when the computer will "reserve" it for you. And what does "reverse" mean? It's that kind of wording that makes it sound less appealing.
As a power user, I am very excited for the release of Windows 10, and will be quickly installing it on all my computers, but I am a very small minority compared to the regular person. Microsoft will get a lot of people to jump on the Windows 10 band wagon for sure, but I doubt as high as they're shooting for.

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